Great food worth talking about.

Brand Expression, Playbook

From soups to pies, Cully & Sully are makers of moments with meaning. We partnered with them to tell a story of love, comfort and connection, capturing the emotion behind every meal. Through witty language, heart-warming photography and a simple welcoming approach, we brought sharing back to the table. The result is a scrapbook-style world inspired by your grandmother’s cookbook, filled with handwritten notes, little imperfections and a generous serving of nostalgia.

What ‘welcome’ looks like

Building on their successful foundations, we seasoned their style into something special. The refreshed illustrations put the focus back on real, honest ingredients. With the right blend of imagery, we stripped back the fussiness and pretension often associated with quality food, shifting the focus to moments of joy. The simple scribbles and handwritten notes add a human touch, making every spoonful inviting and full of care.

C’me on and stir it up

Beyond the recipe book, we wanted to share this food love story with the world. With every communication, we create connections and reach people who share the same passion. Sometimes we’re having a laugh, and sometimes we’re just outright food nerds, but whatever we do, everything is joyfully shared.